Parm has been working in marketing and communications for over 15 years, predominantly in the software and tech space. During this time, she has worked to plan and execute marketing strategies for companies of varying sizes, from start-ups to established multinationals. She is also well-versed in developing brand strategies, lead generation plans, and overseeing internal and external communications.

Parm is accomplished in leading marketing efforts to raise the profile and reach of the organisation through multi-channel strategies and campaigns, resulting in increased growth, engagement, and visibility of products and services. Most recently, she worked for a not-for-profit working with government departments, SMEs, innovators, and industry looking for pathways to decarbonise the UKs energy system in preparation for a net zero future.