Paper by Dr. Balz Wyss (Seattle) and Mimi Vong (Hong Kong).
The arrival of interactive TV (iTV) has been repeatedly declared over the past 25 years. Most recently, industry analysts speculated on the breakthrough of iTV as a result of digital computer technology merging with traditional TV. Though mass adoption of iTV is yet to occur, there has been considerable progress. The Internet will play an important part in shaping iTV.
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