Google Economic Impact Australia 2020

Google Economic Impact Australia 2020

Digital technologies have become central to how Australians conduct their daily lives and work. As a growing number of Australian businesses and consumers buy, sell and interact with each other online, tools like Google’s search, advertising, maps and productivity platforms generate significant value for businesses and consumers throughout the nation.

For businesses, such value is experienced in the form of revenue gains, access to new customers and markets, as well as cost and time savings. For consumers, these come in the form of increased convenience, greater productivity in their daily lives, as well as improved access to entertainment and information. Taking into consideration these benefits, this study finds that the annual economic value presented by Google’s services are worth AU$39 billion for Australian businesses, and AU$14 billion for Australian consumers.

The research also finds that an overwhelming 97% of the business benefits are experienced by non-technology sectors, while about 60% goes to small and medium-sized enterprises. By enabling business expansion through the successful use of products such as Google Ads, the company is estimated to support a total number of 116,200 jobs directly (in companies that have used these products), and a further 162,700 indirectly (in the supply chains of these companies) – this is in addition to its employment of 1,800 people in the country.

In addition, Google’s applications help Australians save time. For example, by enabling almost instantaneous access to online information, Google Search is estimated to save Australian consumers almost 5 full days per year on average, versus offline methods of seeking information.

Click here to read the full report.

Read the report here

Related Articles

Google Cloud Region: Driving Higher Economic Activity in the Qatari Economy

Google Cloud Region: Driving Higher Economic Activity in the Qatari Economy

Access Partnership estimated the economic impact arising from establishing a Google Cloud Region in Qatar, based on a new methodology....

21 May 2023 Reports
The impact of data flow restrictions on European industry and citizens – sectoral insights

The impact of data flow restrictions on European industry and citizens – sectoral insights

As the data economy grows, every economic sector’s reliance on accessing and utilising data increases. However, restrictions placed on data...

20 Apr 2023 Reports
Artificial Intelligence: Policies and Priorities for Southeast Asia

Artificial Intelligence: Policies and Priorities for Southeast Asia

In recent years, Artificial Intelligence (AI) has been become widely recognised as a beneficial and transformative tool with the potential...

13 Apr 2023 AI Policy Lab reports
Risk-Based Protection of Critical Information Infrastructure: A Policymaker’s Guide

Risk-Based Protection of Critical Information Infrastructure: A Policymaker’s Guide

Access Partnership’s Coalition for Cybersecurity in Asia-Pacific (CCAPAC) has published a new report examining critical information infrastructure and how to...

20 Mar 2023 Reports