Google in Russia

Google in Russia

Google in Russia: Advancing the country’s digital prize and creating economic benefits for businesses, consumers, and society

Digital technologies have a growing role to play in spurring future productivity in Russia. While the Russian government places an increasing focus on digital transformation in all segments of the economy and society, private-sector interventions are also crucial for this to happen.

Google, in particular, has been making significant contributions on this area in Russia. Its products, ranging from its ubiquitous search engine, Google Search, to its popular YouTube platform and BusinessClass program are estimated to create total economic benefits of RUB1.02 trillion (USD13.7 billion) for Russian businesses and RUB1.2 trillion (USD16.6 billion) for Russian consumers in 2021.

AlphaBeta’s latest report (in collaboration with Google) aims to shed some light on these benefits, and illustrate the contributions of Google’s programs and initiatives in accelerating the country’s digital transformation journey.

Links to access the report:

Executive summary (English)

Executive summary (Russian)

Full report (English)

Full report (Russian)

Related Articles

Access Partnership Concludes 2024 with Double Recognition: Best Tech Policy Advisory and Innovative Tech Consultancy of the Year

Access Partnership Concludes 2024 with Double Recognition: Best Tech Policy Advisory and Innovative Tech Consultancy of the Year

London, UK – Access Partnership has celebrated the end of 2024 by winning Best Technology Policy Advisory at The Business...

22 Nov 2024 General
Economic Impact Report: Driving digital growth in Vietnam with Google

Economic Impact Report: Driving digital growth in Vietnam with Google

Vietnam’s economic development journey has been impressive. From one of the world’s lowest-income countries, Vietnam has risen to become a...

14 Nov 2024 General
Transforming Trade: The E-commerce Revolution in ASEAN

Transforming Trade: The E-commerce Revolution in ASEAN

Global cross-border e-commerce is growing, fuelled by digitalisation and rising consumer demand. Global B2C e-commerce sales have more than doubled...

13 Nov 2024 Reports
2024 CCAPAC Report: AI and Cybersecurity

2024 CCAPAC Report: AI and Cybersecurity

As Artificial Intelligence (AI) becomes increasingly integrated into various sectors across the Asia-Pacific region, cybersecurity risks are growing in complexity....

18 Oct 2024 Reports