Google’s Economic Impact in Brazil

Google’s Economic Impact in Brazil

Brazil’s digital economy has demonstrated resilience over the past few years, with the country showcasing the ability to bounce back strongly from various economic challenges. Despite significant economic headwinds, there have been significant improvements in Brazil’s digital infrastructure, increased uptake of technologies, and stronger digital skills capabilities among the population. With the government’s commitment to sustaining growth in the years to come, Brazil is well-positioned to seize promising opportunities, particularly in areas such as talent attraction and global trade.

Google has played a key role in supporting this through its contributions to Brazilian businesses and households. In 2022, Google generated R$153 billion of economic activity for businesses in the country, while the Android ecosystem supported over 238,000 jobs in the app economy. Households also derived R$31 billion from the use of Google Workspace tools, which have brought to their lives greater productivity and convenience.

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Media coverage:

  1. MSN Brasil: Google says it boosted R$ 4 billion for app developers
  2. Correio Braziliense: Google in Brazil announces economic impact of R$ 153 billion in 2022
  3. JOTA: App market in Brazil maintains more than 238 thousand jobs, says Google
  4. TeleSíntese: Apps, YouTube, and Cloud represent less than 14% of Google’s economic impact
  5. G1: Google generates R$ 153 billion in Brazil in 2022, says company report
  6. Valo Agregado.com: Google presents unprecedented data on the economic impact of platforms in each region

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