Mexico’s digital economy has seen significant progress in recent years, in part driven by government initiatives seeking to boost the uptake of technology among businesses and the population. With increased digitisation, there is scope for the country to unlock further economic potential.
Google is already playing a key role in supporting this through its contributions to Mexican businesses and households. In 2022, Google generated MXN$266,000 million of economic activity for businesses in the country, while the Android ecosystem supported over 167,500 jobs in the app economy. Households also derived MXN$98,000 million from the use of Google Workspace tools, which have brought to their lives greater productivity and convenience.