The Screen Evolution

The Screen Evolution

The rapid evolution of OTT services and the VOD industry has begun to catch the eye of regulators across Asia, a few of whom are advocating for greater legal control over OTT services. Some have proposed light-touch regulations or guidelines that take into account the unique characteristics of these services within the larger context of the internet. Others have decided to treat VOD platforms similar to other traditional communication and media distribution companies, and oblige them to adhere to similar regulatory frameworks.

Much of the new regulatory initiatives come at a time when OTT services are not yet widely understood in Asia. This creates the risk that new regulations could inadvertently jeopardize the innovation potential of a nascent growth industry with significant benefits for consumers and the media industry as well as several positive spillover effects for society at large.

To capture the burgeoning benefits of the VOD industry in Asia, this report offers a range of data points to broaden the public understanding of the unique features of VOD platforms. These data points highlight the importance of continued consumer access to these services, and the need to explore their innovation potential. The goal of this report is to ensure that any country-specific regulations that may be implemented remain in sync with global precedents, as well as the industry’s economic strength and the benefits it delivers to societies in Asia. Drawing on a survey of over 1,300 VOD users in Thailand, Taiwan and India, as well as case studies and interviews with industry experts, this report uses a comprehensive framework to describe these benefits. It also offers guidance on policy reforms for the VOD market, based on a global overview of regulatory best practices.

More

Related Articles

Impact Assessments: Supporting AI Accountability

Impact Assessments: Supporting AI Accountability

Artificial intelligence’s applications span everything from healthcare and education to manufacturing and energy. Automation is influencing strategies across industry, but...

28 Jan 2023 Reports
Exploring the benefits of a future metaverse: What can we learn from current virtual reality applications?

Exploring the benefits of a future metaverse: What can we learn from current virtual reality applications?

The metaverse has the potential to redefine almost every sphere of our daily lives, from healthcare and education to work,...

23 Jan 2023 Metaverse Policy Lab
Tech Policy Trends 2023

Tech Policy Trends 2023

What does 2023 have in store for technology, policy, and regulation? 2023 represents a defining year for the tech sector....

17 Jan 2023 Reports
The Growing Digital Economy in the Philippines

The Growing Digital Economy in the Philippines

The Growing Digital Economy in the Philippines: Opportunities, Challenges, and Google’s Contributions Backed by strong government support, the Philippines’ digital...

7 Jan 2023 Reports