Approximately half the world’s population of over 6 billion people has access to a mobile phone and over 80 per cent live in areas covered by a mobile network. For the first time people living in the developing world own and use more mobile phones than in people in developed countries, and it is from the developing world that most of the next billion customers will come, and most of those will come from the ‘bottom of the pyramid’ or BOP. Is there a fortune at the BOP?
21 March, 2012
Bottom of the Pyramid and Mobile Payments
Related Articles
AI for All in Thailand: Building an AI-ready economy with Google
อ่านบทความนี้เป็นภาษาไทย A doctor in Bangkok analyzes medical images with AI, leading to a faster, more accurate diagnosis for her patient....
19 Dec 2024
AI Policy Lab
Transforming Trade: Cross-border E-commerce Trends in Taiwan
While physical retail remains popular, the cross-border e-commerce market has experienced remarkable growth, with global retail e-commerce sales more than...
17 Dec 2024
Reports
Tech Policy Trends 2025
Unlocking the future: The impact of AI on industry, society, and policy AI is transforming the way we live, work,...
3 Dec 2024
Reports
Economic Impact Report: Driving digital growth in Vietnam with Google
Vietnam’s economic development journey has been impressive. From one of the world’s lowest-income countries, Vietnam has risen to become a...
14 Nov 2024
General