Approximately half the world’s population of over 6 billion people has access to a mobile phone and over 80 per cent live in areas covered by a mobile network. For the first time people living in the developing world own and use more mobile phones than in people in developed countries, and it is from the developing world that most of the next billion customers will come, and most of those will come from the ‘bottom of the pyramid’ or BOP. Is there a fortune at the BOP?
21 March, 2012
Bottom of the Pyramid and Mobile Payments
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