Approximately half the world’s population of over 6 billion people has access to a mobile phone and over 80 per cent live in areas covered by a mobile network. For the first time people living in the developing world own and use more mobile phones than in people in developed countries, and it is from the developing world that most of the next billion customers will come, and most of those will come from the ‘bottom of the pyramid’ or BOP. Is there a fortune at the BOP?
21 March, 2012
Bottom of the Pyramid and Mobile Payments
Related Articles
The State of Healthcare Supply Chains in APEC: A Year-in-Review
Healthcare companies across APEC have made big moves to strengthen their resilience in 2023. As a follow-up to our study...
4 Oct 2024
Reports
Advantage Southeast Asia: Emerging AI Leader
Artificial intelligence (AI) is offering a once-in-a-generation opportunity for economic growth and societal transformation, with the conversation dominated by the...
2 Oct 2024
General
Advancing Malaysia’s Digital Potential through AI with Google
Malaysia’s ambition to become a high-income, digital-first nation is clear in the MADANI Economy framework. Recent discussions on investor-friendly policies...
1 Oct 2024
General
Google and Korea: 20 years of partnership and AI innovation
Korean entertainment groups like Blackpink and BTS have continually taken the world by storm, while Android revolutionized mobile access for...
26 Sep 2024
General