Multinational consumer food brands, including the fast-food giants McDonald’s and Burger King, are under increasing pressure to decarbonize their supply chains and meet global net-zero and ESG goals. Many common ingredients used in consumer products are derived from fossil fuels or produced through unsustainable farming methods. To slow the climate crisis, the transition to more sustainable production methods is necessary, but the methods in use now can be resource-intensive and costly.
Bringing this new tech to market could also face pushback from the food industry, which can complicate the approval and labeling process for alternative producers.
“The traditional protein industry is going a bit fake-news on alternative proteins,” said Shivin Kohli, a senior manager at Access Partnership, a tech-policy advisory board. “There have been challenges recently on calling alternative milks ‘milks.’ This is because the dairy industry doesn’t think they are, strictly speaking, milk.”