Global repositioning for international impact

The Opportunity

A major international internet governance organisation engaged Access Partnership to help shift perceptions of its identity: from being viewed as US-centric to a truly global institution committed to supporting international growth.

The Solution

Working closely with the CEO and Board, we led the development of a refreshed organisational narrative, supported by a revised structure and a coordinated communications campaign. This included high-level government engagement, executive speeches, and tailored collateral to communicate the shift clearly and consistently.

Access Partnership also oversaw full project delivery, ensuring smooth execution across internal and external channels.

The Impact

• Led transformative effort to redefine ICANN’s US-centric image
• Collaborated with CEO and Board to devise new organisational structure
• Oversaw project management and execution of strategic overhaul

Tags

Data

Strategic Communications

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