In Southeast Asia, the Protein Challenge is aiming for nothing less than a total transformation of regional food systems. The solution? Empowering and uniting the protein system’s various and diverse actors to create change from within.
Why is a Protein Challenge needed in Southeast Asia? Global meat consumption has nearly doubled in the past 30 years from 174 to 337 million tons. Nowhere has this been more pronounced than in Asia, where demand rose by 63% between 2000 and 2019. That figure, by comparison, is less than 8% for North America, Europe, and Latin America.
“A big proportion of that growth accrues to China and India…but it also comes significantly from Southeast Asia, from countries like Indonesia and Vietnam,” says economist Shivin Kohli, who studies alternative proteins at tech-focused consultancy Access Partnership. “Population booms and burgeoning incomes…Read more on Food Planet Prize.