13 September, 2024

Google’s Economic Impact in Latin America

Access Partnership is pleased to announce that we supported Google in estimating its impact in Mexico and Brazil. Our study found that:

In 2023, Google Search, Ads, AdSense, Play, YouTube, and Cloud generated USD33 billion (BRL188 billion) of economic impact in Brazil.
In 2023, Google Search, Ads, AdSense, Play, YouTube, and Cloud generated over USD15 billion (MXN278 billion) of economic impact in Mexico.

Links:

Google for Brazil 2024: New AI-powered features, digital training and more (blog.google)

Google Impacto Econômico | Google no Brasil (impactoeconomico.withgoogle.com)

Google for Mexico: Economic Progress, Driven by AI (blog.google)

Google Impacto Económico | Google en México (impactoeconomico.withgoogle.com)

Authors

Chailyn Ong
Manager, Economics Strategy

Swee Cheng Wei
Practice Senior Manager, Economics Strategy

Abhineet Kaul
Client Services Director

WHO Members Finalise Draft Proposal for Pandemic Agreement

Members of the World Health Organization finalised the draft proposal for the WHO Pandemic Agreement in Geneva on Wednesday. The...

17 Apr 2025 Opinion

Unlocking Indonesia’s Digital Future: Secure Cloud Adoption in Financial Services

Indonesia’s financial services sector stands at a critical inflection point. While cloud technologies offer unprecedented opportunities for innovation, efficiency, and...

17 Apr 2025 Reports

Digital Transformation: Modernising Government IT Systems

This opinion piece is part of Access Partnership’s ‘A Digital Manifesto’ initiative, which recommends a framework to develop US global leadership on...

15 Apr 2025 General

Fortifying the Middle East’s Digital Future: The economic benefits of investing in cybersecurity in the UAE

Having a secure digital ecosystem is now key to economic growth and security for the UAE. Transactions and business operations...

10 Apr 2025 General