Economics Analysis
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The Opportunity
Our client, a global social media platform for professionals, engaged us to assess the economic impact of generative AI adoption among small and medium-sized businesses (SMBs) in major economies. With generative AI poised to transform industries through productivity gains and innovation, the client sought robust evidence to inform policy and business strategies that support AI deployment.
The Solution
Access Partnership surveyed over 2,600 SMBs across the United States, Germany, India, the United Kingdom, and France, revealing that generative AI could unlock up to USD 6.6 trillion in productive capacity across these economies. We identified key adoption barriers, including workforce skills gaps, data security concerns, and regulatory uncertainty, and outlined strategies such as targeted upskilling, regulatory clarity, innovation sandboxes, and international collaboration to overcome these challenges and maximise generative AI’s benefits.
The Impact
- 51% of businesses saw revenue increases of 10% or more with GenAI
- Highlighted actionable strategies to address barriers and drive growth
- Demonstrated limited labour disruption from generative AI adoption in surveyed businesses
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