13 September, 2024

Google’s Economic Impact in Latin America

Access Partnership is pleased to announce that we supported Google in estimating its impact in Mexico and Brazil. Our study found that:

In 2023, Google Search, Ads, AdSense, Play, YouTube, and Cloud generated USD33 billion (BRL188 billion) of economic impact in Brazil.
In 2023, Google Search, Ads, AdSense, Play, YouTube, and Cloud generated over USD15 billion (MXN278 billion) of economic impact in Mexico.

Links:

Google for Brazil 2024: New AI-powered features, digital training and more (blog.google)

Google Impacto Econômico | Google no Brasil (impactoeconomico.withgoogle.com)

Google for Mexico: Economic Progress, Driven by AI (blog.google)

Google Impacto Económico | Google en México (impactoeconomico.withgoogle.com)

Authors

Chailyn Ong
Analyst, Economics Strategy

Swee Cheng Wei
Practice Senior Manager, Economics Strategy

Abhineet Kaul
Client Services Director

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