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13 September, 2024

Google’s Economic Impact in Latin America

Access Partnership is pleased to announce that we supported Google in estimating its impact in Mexico and Brazil. Our study found that:

  • In 2023, Google Search, Ads, AdSense, Play, YouTube, and Cloud generated USD37 billion (BRL188 billion) of economic impact in Brazil.
  • In 2023, Google Search, Ads, AdSense, Play, YouTube, and Cloud generated over USD15 billion (MXN278 billion) of economic impact in Mexico.

Links:

Google for Brazil 2024: New AI-powered features, digital training and more (blog.google)

Google Impacto Econômico | Google no Brasil (impactoeconomico.withgoogle.com)

Google for Mexico: Economic Progress, Driven by AI (blog.google)

Google Impacto Económico | Google en México (impactoeconomico.withgoogle.com)