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Our expertise

Economics Strategy

Helping ambitious organisations unlock new markets, grow sustainably, and achieve commercial success.

What we do

Unlock markets. Accelerate growth.

We combine deep commercial expertise with local market knowledge to create practical strategies that enable successful market entry and sustainable growth, wherever your business takes you.

Strategy Development

We create clear, actionable strategies tailored to your commercial goals, helping you enter and expand into new markets confidently. Our team identifies opportunities, anticipates potential barriers, and builds comprehensive plans to ensure your business thrives from day one.

Economics Analysis

We analyse markets to identify opportunities for growth and expansion. Our economists translate market trends and economic indicators into practical insights, enabling you to make informed, strategic decisions that drive successful market entry and sustained business performance.

Business Case Development

We create persuasive, evidence-based business cases that clearly articulate the value and feasibility of your proposals. Our team blends strategic insight, thorough analysis, and market intelligence to help you secure stakeholder support, investment, and long-term success.

Impact Evaluation

We offer clear, objective assessments to measure the effectiveness and value of your projects and initiatives. Using data-driven methodologies, we provide evidence that supports informed decisions, helping you demonstrate success, manage resources efficiently, and maximise outcomes.

Our expertise

Meet our experts

Our experts turn economic insight into strategies that help clients act quickly and succeed in any market.

Marcus Ng
Leadership, Economics Strategy
Abhineet Kaul
Economics Strategy
Swee Cheng Wei
Economics Strategy
Gayathri Haridas
Economics Strategy
Koh Wan Ling
Economics Strategy
Cathy Wu
Economics Strategy
Daryl Teo
Economics Strategy
Jun Le Koay
Economics Strategy
Nur Ridhuan
Economics Strategy
Yu Jing Kew
Economics Strategy
Chailyn Ong
Economics Strategy
Janelle Chia
Economics Strategy
Lennon Goh
Economics Strategy
Megan Lim
Economics Strategy
Ang Teng Min    
Economics Strategy
Jane Derouiche
Economics Strategy
Our work

Discover our reports

Powered by e-commerce: the expansion of consumer electronics and home goods exports in Taiwan
Distributed AI in Japan: from world-class stack to real-world scale
Distributed AI in Vietnam: from ambition to leadership
From cloud to edge: the value of distributed AI in South Korea
How to build AI skilling initiatives that last: the AI for All Workforce Skilling Policy Toolkit
Growth through connectivity: Supporting ASEAN’s vision with non-geostationary satellite systems
E-Commerce Export: A New Growth Driver for Vietnam’s Furniture and Fashion Exports
Powered by E-commerce: How South Korea’s Beauty & Personal Care MSMEs Are Scaling Global Exports
Labor Data Readiness in the Age of AI
Code, Create, Earn: Roblox’s Economic Impact on Brazil’s Creators
Supporting Japan’s Digital Economy: Roblox’s Role in Empowering Users, Creators, and Influencers
More Than a Game: Roblox’s Role in South Korea’s Gaming Ecosystem
Beyond the Screen: The Economic Impact of Roblox in Indonesia
Unlocking growth in the SADC: Harnessing the potential of non-geostationary satellite orbit systems
MedTech’s Data Age: Embracing Open Data Flows
Building the Hybrid Future of AI
Bridging the AI Gap: Advancing Adoption and Governance in Japan
Impact of Google’s Investment in Cloud Region in the UK on the US Economy
Digital Privacy Reimagined: How PETs Can Unlock the Next Phase of Growth in Brazil and Mexico
Building Resilient Healthcare Supply Chains Across Asia Pacific
Accelerating Trade Efficiency in APEC: Promoting the Utilisation of Paperless Trade Platforms
Impact of Competitive Digital Markets in Japan and South Korea
Unlocking Indonesia’s Digital Future: Secure Cloud Adoption in Financial Services
Unlocking Generative AI’s Potential: Small and medium sized businesses (SMBs) as a catalyst for growth and workforce transformation
Fortifying the Middle East’s Digital Future: The economic benefits of investing in cybersecurity in the UAE
Bridging Access for All: Why does enhancing mobility matter for Japan?
Google Cloud Region in the South African Economy
Connecting French Polynesia: The Opportunity for Growth and Innovation
Turning Vision into Impact: The Potential of AI Data Cities in India
Transforming Trade: Cross-border E-commerce Trends in Taiwan
Economic Impact Report: Driving digital growth in Vietnam with Google
Transforming Trade: The E-commerce Revolution in ASEAN
The State of Healthcare Supply Chains in APEC: A Year-in-Review
Advantage Southeast Asia: Emerging AI Leader
Advancing Malaysia’s Digital Potential through AI with Google
The Economic Impact of Generative AI: The Future of Work in Japan
Google and Korea: 20 years of partnership and AI innovation
Empowering mobility through technology: Moto-hailing for safer and more equitable Latin American communities
The Economic Impact of Generative AI Use: The Future of Work in the Kingdom of Saudi Arabia
Economic Impact Report: Agay Barho – Empowering Pakistan’s Digital Economy
The Economic Impact of Generative AI: The Future of Work in India
Economic Impact Report: Building Taiwan’s Economic Resilience with Google
Impact Assessments: Supporting AI Accountability
AI in Africa: Unlocking Potential, Igniting Progress
Economic Impact Report: Turning Australia’s AI opportunities into impact with Google
Economic Impact Report: Advancing Hong Kong’s economic growth through Artificial Intelligence (AI) and digital innovation with Google
Economic Impact Report: Growing the Philippines’ AI opportunity with Google
Economic Impact Report: Strengthening Singapore’s AI Leadership with Google
Android’s Economic and Social Impact in Mexico
Powering the global app economy: Android and Google Play’s contributions
Connecting Fiji: The opportunity for growth and prosperity from subsea internet investment
Google Cloud Region: Driving Higher Economic Activity in the Saudi Arabian Economy
Economic Impact Report: Democratizing access to AI in Thailand with Google
Launch of State of APEC Supply Chains with NCAPEC
Google’s Economic Impact in Mexico
Economic Impact Report: Google’s role in helping Indonesia build a safe and productive society through digital tools
Methodology – Economic Impact Report: Google’s role in helping Indonesia build a safe and productive society through digital tools
Methodology – Economic Impact Report: Accelerating India’s Digital Leadership with Google
Economic Impact Report: Embracing AI and boosting cybersecurity in Japan with Google
The Economic Impact of Generative AI: The Future of Work in Indonesia
Google Korea 2023 Economic Impact Report
Local sellers, Global consumers 2022: Capturing the e-commerce export opportunity in Thailand
Google’s Economic Impact in Brazil
The Economic Impact of Generative AI: The future of work in Malaysia
Perceptions on Plastic Waste 2.0: Insights from businesses and consumers in South-East Asia
The Economic Impact of Generative AI: The Future of Work in South Korea
The Economic Value of Private Messaging in Asia-Pacific
Accelerating the app economy in Indonesia: Android and Google Play’s impact in Indonesia
Local sellers, Global consumers: Capturing the e-commerce export opportunity in Taiwan
Rethinking taxi pricing and reforms: Spurring innovation and choice in the taxi industry
Local sellers, Global consumers 2022: Capturing the e-commerce export opportunity in Singapore
Economic Impact Report: Embracing technology with Google to prepare New Zealand for the future
Local sellers, Global consumers 2022: Capturing the e-commerce export opportunity in Vietnam
The Economic Impact of Generative AI: The Future of Work in the Philippines
Google Cloud Region: Driving Higher Economic Activity in the Qatari Economy
Economic Impact of Adopting Digital Trade Rules: Evidence from APEC Member Economies
Clearing the Runway for Intra-Asia Trade: New report with UPS
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